Nielsen eyes on making it bigger in China cyberspace by launching a digital solution venture. (Photo : Reuters)
Nielsen, one of the world’s prime insights provider of data on consumers’ behavior, bets on digital solution in its effort to get hold of China’s lucrative cyberspace market.
The research firm eyes to have its digital solution package as its biggest profit source in China for the next three to five years, according to Nielsen China's director, Kiki Fan.
"We invest hugely in the digital solution package for online sellers, trying every means to help them answer one question: 'What can I do besides opening a shop online?'" Fan said.
"Though the return on investment of digital solution might not be so eye-catching in the short term, we believe we are in the right direction of the future development and it will be absolutely the biggest profit source in the coming few years," the Nielsen executive added.
The package is aimed at providing all types of services for sellers and players in China's fast-growing e-commerce sector.
The country's e-commerce market value has seen a 31.4-percent growth after reaching 13.4 trillion yuan in 2014, according to China E-commerce Research Center.
Zhang Zhouping, a senior analyst at the center, has also lauded the sector's role as a new growth catalyst for China's economy.
As part of Nielsen's efforts, it has launched a new solution, New Offer Advisor, with China's leading e-commerce firm, Alibaba.
Using Nielsen's superb data analysis capability and Alibaba's capacity of processing big data, the product eyes to provide its clients the drive to innovate by giving in-depth understanding of the highly aggressive sector.
"It helps our clients in three ways: finding the white space for product innovation in the online market, tracking and optimizing their operation in the competitive environment throughout the pre-launch and post-launch period, and improving the online return," Fan explained.
Earlier in 2014, Nielsen has teamed up with Alibaba for OmniChannel product, which is aimed at maximizing big data in producing a complete view of both online and offline Chinese consumers.
Yan Xuan, Nielsen Greater China's president, said: "Big data is powerful, but the key lies in turning data into meaningful insights from the clients' perspective."
"We are especially impressed by the ability of this Nielsen product to find the exact consumer segment for concept and product tests. It brings us meaningful inputs and feedback for optimization in no time," Jeremy Lin, Bag Data External Partnership Leader, remarked.
"Moreover, we are allowed to find the white space for future product development by looking into the analysis of online public opinion provided by Nielsen," he further enthused.
