• Compared with last year, air quality in the Pearl River Delta region, the Yangtze River Delta region, and the Beijing-Tianjin-Hebei region has improved.

Compared with last year, air quality in the Pearl River Delta region, the Yangtze River Delta region, and the Beijing-Tianjin-Hebei region has improved. (Photo : Reuters)

With the Chinese national government launching environment-friendly initiatives to reverse the decreasing air quality in the country, big and small companies are also joining the green bandwagon. One of China’s biggest problems is air pollution, and to combat it and its detrimental health effects, Chinese consumers are constantly bombarded with new air purifier models every week.

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The question is, do they really work?

One of the newest models to hit the market, the Laser Egg was developed by Beijing-based startup Origins Technology. Featuring a sleek, clean, and stylish design, the air quality meter is said to accurately monitor air pollution in homes and small businesses. A small display on the front that complements the whole device's design shows the current air quality.

For RMB 379 (or roughly $62), Origins Technology's offering to the market is said to be the best within its price range.

Another feature that sets the Laser Egg apart is that it has its own app (also called Laser Egg). Origins teamed up with one of China's most popular outdoor air quality monitoring apps to allow users of China Air Quality Index to compare the pollution inside their own home alongside their cities.

The app also has a map function that allows users to look for cafes, restaurants, and other places where they can enjoy clean air.

"For those that have invested already in air purifiers, they'll spend a few hundred 'kuai' extra and are able to tell everybody, show off that they have invested, and they do care about the air their customers are breathing. It's really a no-brainer for a lot of places," said Liam Bates, co-founder of Origins Technology.

The initiative is still in the grassroots level, but Bates is optimistic that other businesses will join the campaign to provide people with necessary information and access to clean air.