Microsoft Windows 10 at the Microsoft booth during the 2015 Computex Exhibition (Photo : Reuters)
Microsoft plans to release Windows 10 though a fan-focused universal promotion and online marketing campaign. On July 13, Monday, the company's officials said that the launch will be on July 29, and they will not hold a single news-inclined centralized release or some PowerPoint presentation, which has been the tradition.
According to ZDNet, Microsoft will host many fan celebrations mainly for its five million Windows Insiders in 13 different cities globally. During the launch, customers will experience direct opportunities, demonstrations, entertainments, and chances to meet the company's team.
Company officials revealed that Microsoft will commence the release of Windows 10 in more than 110 company outlets in the United States, Canada and Puerto Rico. There will be in-store activities meant to assist clients upgrade to the new version of Windows.
The corporation is developing mechanisms that will help users to upgrade to the Windows 10 through retail partners. These partners will focus on the provision of data migration services for transferring files from old personal computers to new ones, and exhibit stations where customers can test the Windows 10.
Windows 10 is extraordinary because it has incorporated feedback from the company's customers.
"Our strategy to launch is exceptional - inclined on a more motivating objective, motivated by Windows 10," Microsoft's #Xbox Marketing Corporate Vice President Yusuf Mehdi said.
Meanwhile, the inauguration will form CEO Satya Nadella's first major merchandise release since his ascension to office in Feb 2014, Puget Sound Business Journal reported. The CEO has made some key transformations at the company, including organizational reforms by laying off about 25,000 employees - most of who worked for Nokia.
Windows 10 will reprtedly be the final big Windows launch. The next move will be the company rolling out frequent updates to the operating system as opposed to launching a new one.
