The AT&T Inc. multinational telecommunications corporation is headquartered at Whitacre Tower in Dallas, Texas. (Photo : Reuters)
Fresh from its recent $48 billion acquisition of satellite TV provider DirecTV, AT&T plans to quickly capitalize on its investment and the wireless provider announced that it will soon offer both TV and wireless service in just a single bundle.
The announcement was made by AT&T chief marketing officer for entertainment and Internet services Brad Bentley via the company's official blog saying, "Today is the first of many planned moved to enable our customers to enjoy a premium entertainment experience almost anywhere."
The new combined services will be launched on Aug. 10. The company boasts that for the first time in the United States, new DirecTV customers can immediately access their programming through their mobile devices. This means that while waiting for the in-home installation, customers can instantly view their purchased programming at the point of sale.
Currently, DirecTV services can be purchased in more than 2,000 AT&T retail stores.
According to Fortune, AT&T's new bundled services will include HDTV with DVR and a phone service with unlimited talk and text as well as 10GB worth of data which can be shared but up to four separate lines. The plan will fetch a monthly price tag of $200.
The plan includes a basic $50 monthly TV plan covering up to four receivers and the four-phone wireless plan will cost $160 monthly. Additionally, new customers will receive a $10 monthly discount.
Customer also have the option to opt-in for a more expensive TV package that includes more channels. AT&T will also introduce an All Included bundle which give customers the option to add various high-speed Internet plans into their bundle.
Upon its announcement, industry analysts deduced that these new service bundles are AT&T's way of attempting to persuade DirecTV subscribers to join its wireless network while at the same time convincing its existing phone subscribers to take DirecTV's services.
