Facebook Audience Network (Photo : slidesharecdn)
Facebook announced on August 11, Tuesday that its native in-feed video ads will show up as auto play clips on apps in its mobile ad network. This will allow developers outside the company's website to earn revenue from the advertising. The social media giant will also make multi-image Carousel Ads, Dynamic Product Ads based on users' web browsing, and flashy Click-To-Play Video ads.
Now people who link to the California-based company's mobile ad network can enjoy the advertisement format. Facebook unveiled Audience Network, its ad network, in April 2014. The main objective was to rival services such as Twitter's MoPub and Google's AdMob.
Facebook launched Audience Network in 2014. Online publishers who use native ads from it have 7x higher performance than with basic banner ads, according to Tech Crunch.
Publishers favor Facebook's high-end targeting tools, which effectively match up users' personal interests with online ads. In addition, Facebook has a stockpile of two million advertisers.
Brett Vogel, a marketing manager of the company told Tech Crunch that the top inquiry of publishers has been for smooth auto-play video ads. The change seems to be a wise one. Audience Network users prefer native ads by 80 percent, a surge from the 60 percent figure in March.
Facebook states that this year the company has greatly boosted the number of mobile apps that purchase its native ads. The increase has been about five-fold.
In addition, its mobile ads business is booming. In the second quarter Facebook earned about three-fourths of its $3.8 billion ads revenue from it, according to Mashable. Last year the figure was 62 percent.
It makes sense that the social network will sell its ad toolbox to outside mobile apps. The reason is that mobile ads will eventually push out Facebook user feeds.
