Celebrity projects in the digital realm, like the new website and apps of the Kardashian family, are in vogue. (Photo : YouTube/StormShadowCrew)
Kim Kardashian-West, Kourtney and Khloe Kardashian, and their half-sisters Kylie and Kendall Jenner are the latest celebrities who are poised to become the new media moguls.
Following the footsteps of seasoned actress like Gwyneth Paltrow, American rapper-record producer Jay-Z, and actor Ashton Kutcher, the Kardashians and Jenners are fast realizing that wearing two hats as entrepreneur and artist can be doubly fun and lucrative.
Apart from starring in their reality television show "Keeping Up With the Kardashians," modeling and endorsing brands, the sisters have launched their websites and media apps.
Kanye West's other half started out with casual posts in social media to interact with her fans across the world. Kourtney, Khloe, Kylie and Kendall likewise utilized social media to create their visual diaries, keeping the public updated on their personal lives, fashion tastes, and relationships.
The Kardashians and Jenners went on to create highly lucrative and successful brand partnerships. The launch of their new websites that revert to apps ushered another solid investment for the reality TV stars.
Kim recently received flak for the $2.99 monthly subscription fee charged on users who want to access her website. She countered that her website is worth the cost.
Among the other celebrities who have realized revenue streams with the creation of their own media outlets years ago are Paltrow, Kutcher and Jay-Z, Miami Herald reported.
Paltrow's website, called Goop, features lifestyle articles penned by experts and offers tips like positive ways of communicating with people, romantic spots, dining destinations and recipes, cultural events, shopping finds, and even time-saving apps.
Kutcher's digital media company a digital media company A Plus likewise offers online visitors tips like how to improve one's office, life lessons shared by celebrities, plus a variety of other topics ranging from entertainment to technology, and politics.
On the other hand, Jay-Z's Life + Times, which can be accessed through leading social media sites, features an assortment of interesting information ranging from footwear to music (including Beyonce and Jay-Z's songs and tours), technology, the bar scene, and sports.
Soccer icon David Beckham has also realized that creating a digital customer experience can have huge payoffs. Beckham recently invested on a new live video streaming platform founded by tech-savvy British entrepreneurs Mark Betteridge, Lee Musgrave, and Paul Kavanagh, according to ITProPortal.
Indeed, popular celebrities' forays into new media not only connect with fans and strengthen their brand identities, but also showcase their innovative streaks.
