In celebration of 2015 Annual Primetime Emmy Awards, Bratz, the American doll maker, released a new line based on favorite celebrities in their Red Carpet garb.
Fans of the brand very well know the Bratz line to feature four key characters: Chloe, Jade, Jasmine and Sasha. Now, they can add Taraji P. Henson ("Empire"), Christina Hendricks ("Mad Men"), Sofia Vergara ("Modern Family"), Uzo Aduba ("Orange Is The New Black"), Amy Poehler ("Parks and Recreation"), Heidi Klum ("Project Runway"), Amy Schumer ("Inside Amy Schumer") and even Andy Samberg ("Brooklyn Nine-Nine") to iconic roster.
Bratz dolls are unique for their almond shaped eyes, stylized proportions and fashion-forward clothing. In July 2015, the group introduced a new character named Raya to go with the original four, according to its official website. The decision to introduce "celebified" versions is part of the MGA Entertainment's push toward reaching a wider market and aligning itself with style icons.
Since it started in 2001, the Bratz brand has expanded to include movies, a TV series with several spinoffs, video games and music albums. It is seen as a major rival to Mattel's Barbie which is reportedly developing a celebified version of Disney actress Zendaya Coleman in her 2015 Oscar Awards look.
Check out these adorable Emmys-inspired dolls.
Sofia Vergara
We’re featuring women at the #Emmys who inspire us with their creativity. First, the fab @SofiaVergara! #modernfamily pic.twitter.com/sV3BImp3nX — Bratz (@Bratz) September 23, 2015
Andy Samberg
The ladies weren't the only ones in on our Red Carpet fun! @AndySamberg rocked hosting the #Emmys! @thelonelyisland pic.twitter.com/GcLPbFkvPu — Bratz (@Bratz) September 25, 2015
Taraji P. Henson
There’s no doubt that @TherealTaraji is one tough Cookie! The @EmpireFOX queen is the definition of COURAGE. #Empire pic.twitter.com/muy6UHRngM — Bratz (@Bratz) September 24, 2015
OMGGGGGGG!!!!!!!!! I'M A BRAT!!!!!!!!!! I WANT!!!! Have you seen this alexanderwangny !!!!!!!!!… https://t.co/c2Jr7USpyO — Taraji P. Henson (@TherealTaraji) September 25, 2015
Heidi Klum
Always fierce & fab! @heidiklum isn’t afraid to stand out & own her style! #Emmys @ProjectRunway #ProjectRunway pic.twitter.com/oPM3bkWFXq — Bratz (@Bratz) September 24, 2015
Christina Hendricks
We have MAD respect for this @MadMen_AMC star! Cheers to you, Christina Hendricks! @AMC_TV #emmys #ItsgoodtobeaBratz pic.twitter.com/5C0BZIWXhU — Bratz (@Bratz) September 24, 2015
Uzo Aduba
Gold is the new black! @UzoAduba truly embodies #itsgoodtobeyourself. Congrats big on the win! #Emmys @OITNB #OITNB pic.twitter.com/VlOqCqXaVI — Bratz (@Bratz) September 23, 2015
Amy Schumer and Amy Poehler
We’re finishing up with two of Hollywood’s funniest leading ladies - Amy Poehler & @AmySchumer! #Emmys pic.twitter.com/m3XFvDJEoX — Bratz (@Bratz) September 25, 2015
Here's Uzo Aduba's famous acceptance speech that possibly landed her the Bratz tribute with the hashtag #ItsGoodToBeYourself. The brand's current slogan is "It's good to be yourself; it's good be a Bratz."