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A steady spike in preschool enrollments focusing on the English language has been recently noted in China.
Each year, more Chinese parents are enrolling their children in English preschool classes to give them a better head start in language competitiveness. Based on a study made by an education analyst, there is an excellent market growth potential for preschool English instructions in China.
According to Zhang Yang, an education analyst working for Huidian Research, Chinese parents are growing more aware of the importance of English language training for their children in light of the rapidly expanding global economy and a global job market that uses English as the main language of communication.
Within a few years, it is expected that the market for English courses for preschoolers will continue to boom and will enter a golden age. Approximately 20 percent growth is expected based on a study by Huidan Research entitled "In-depth Research and Development Forecast of China's Children English Training Market, 2013-2017." The market potential for preschool English instructions is huge in China. This is especially true considering the fact that currently there are about 180 million children below eight years old. Furthermore, the average number of babies born each year is now at 20 million.
Another factor for the optimistic estimate is the improving economic situation that is translated to better family income. Zhang has pointed out that the trend is supported by the higher family income and by the growing awareness of parents regarding the importance of English language in terms of job and business competitiveness.
Similar analysis was presented by Brendan O'Grady, the communications director at the education publishing service provider, Pearson International. According to O'Grady, the desire to learn the English language is very common in China and includes virtually all age demographics.
