Sirena Liu is a known executive in the Chinese film industry. (Photo : cn.linkedin.com)
Veteran Chinese executive Sirena Liu was recently named as the managing director of Twentieth Century Fox in China, a newly created position for the firm's operations in the country.
The announcement was made by Fox Chairman and CEO Jim Gianopulos.
Liu will take charge in all the activities of Fox in all kinds of media in the world's second largest movie market. She will directly report to Gianopulos.
The new Fox executive will also work hand in hand with Co-Chairman Stacey Snider. They will collaborate on the firm's film productions in the country, which will be made through the Fox International Pictures banner, under the helm of Tomas Jegues.
Since Oct. 5, Liu has been reporting to work from the studio's Beijing headquarters. She will be under the guidance of Fox's regional and global chiefs for the firm's distribution units.
According to Gianopulos, "China has long been an important focus for [Fox] and its phenomenal growth in the recent years has led to many exciting new initiatives."
"With the hiring of Sirena we are looking to unify our business interests in China under a common vision and strategy, to enhance our relationships with local partners, government regulators and emerging platforms, and to identify and pursue new growth opportunities," the Fox CEO added.
Previously, Liu ran Filmworks China, an entertainment marketing company she founded in 2010 but later on sold to global advertising group WPP.
Liu has also overseen partnerships on various smash hits such as "Kung Fu Panda 2," "Ice Age 4," "Minions," "Superman: Man of Steel," the last two "Fast and Furious" installments, and the last three "Transformer" films.
