Hulu is preparing to release its virtual reality app in November, letting viewers watch "Seinfeld" episode reruns and other contents as though they were inside the TV show itself.
Talking to CNET, Hulu's CEO Tim Connolly said that the currently on-demand TV and film experience on Hulu is almost getting upgraded with the launch of its VR app next month. this comes just in time for the launch of the upcoming Samsung Gear VR in November.
Connolly said, "We're ready to go. We think this is a smart bet that helps position us as an innovator and helps us learn earlier on what could be a substantive storytelling environment."
News concerning Hulu moving into VR first came in September when the company announced through its official website in a press release that the app will incorporate support for "original virtual reality short-form" content and "unique viewing environments" meant particularly for VR gadgets.
The company is already collecting content that fans can watch on the VR app. For Hulu's first VR-exclusive original movie, the company collaborated with Lionsgate to produce Freddie Wong's "The Big One," a short movie that will be launched alongside "RocketJump: The Show" original series.
Set in an apocalyptic future, the film features a meteor shower that eventually portents the end of the world in the same way viewers understand.
In addition to Hulu's VR-only content, the company is also getting ready to port its current catalog of 2D-only original and licensed content into VR. In the near future, viewers may watch reruns of "Seinfeld" as if they were seated on the iconic couch in Jerry's living room or view Hulu's "Difficult People" while in a virtual classic movie theater.
The company's VR app will be available for the second Gear VR Samsung created in conjunction with Oculus VR. While the premium Oculus Rift may be sold expensively, the Gear VR will go for $99 at launch, making it more accessible to mainstream consumers.
The Gear VR will require the user to have Galaxy Note 5, Galaxy S6 Edge+, Galaxy S6 Edge, and Galaxy S6 for the screen.