Apple investors are looking to break the company's own holiday sales record. (Photo : Reuters/Michael Dalder)
Tech giant Apple announced on Tuesday that the company posted its largest ever annual profit in corporate history. Amassing $53.3 billion in the last 12 months and unmatched sales output for the new iPhone, Apple is looking to grow even bigger.
Despite this stratospheric numbers, many market analysts suspect that Apple's massive growth rate might spell trouble for the company as well. For some, Apple is currently on the very peak of its growth and it will be very hard to maintain it.
The corporate world is divided on this, some say Apple has hit its peak, and some say the company is still growing. The last three months of every year has always been Apple's strongest selling point. Apple is forecasting that the last three months of the year will generate revenues of up to $76.5 billion and profit of about $18 billion.
On the other hand, there are signs of concern for Apple. The current tech market is slowly turning its attention towards artificial intelligence and virtual reality, a market where Apple has not yet dabbled on. In this segment of the market, Apple's closest rival, Google, have betted their future on.
CCS Insight vice president Geoff Blaber told The Guardian, "Apple will continue to be the victim of its own success. The iPhone sells for vastly more than its competitors, but it's unlikely there will be another product that can match that for price and volume."
According to Forbes, the Android platform, despite powering more than 4.1 billion devices, is losing some of its customers to Apple because the former is unable to patch some of the most important security concerns on its operating system.
