Apple's large screen iPad Pro along with Apple Pencil and Smart Keyboard should start selling from November 11 (Photo : Twitter)
Is there a communication gap between Apple CEO Tim Cook and other executives of the Cupertino-based tech giant insofar as marketing strategy for the new iPad Pro is concerned?
CNET observes what appears to be a dissonance after Cook threw on Tuesday the question - "I think if you're looking at a PC, why would you buy a PC anymore?" On the same day, the tech website quotes Apple SVP of Internet Software and Services Eddy Cue as saying on Monday "I consume a lot more than I create," to profess his affinity with the MacBook.
Cue's love for the MacBook contrasts with Cook's message that the newly launched iPad Pro, for many people, is a replacement for the notebook or desktop. "They will start using it and conclude they no longer need to use anything else, other than their phones," quotes The Telegraph.
Techradar notes that Cook is the nth person to declare the PC dead. The website writes, "How many times has the PC been declared dead? To be honest, we've lost count."
Debunking what Cook said, which tech websites note was done to promote the sale of the iPad Pro amid plummeting sale of tablets, Techradar points out that people who want computers for sheer power and high-end performance, gaming, flexibility and upgradability are those who would prefer the laptop over the tablet.
CNET adds that in the last quarter, iPad sales declined by 20 percent compared to the last 12 months. It was the seventh straight month that iPad sales failed to meet analysts' projections which explains why Cook made the statement in a bid to start getting orders beginning Wednesday for the new 12.0-inch iPad Pro.
