Cultural Phone Case.jpg (Photo : www.chinadaily.com.cn)
The Palace Museum's expected 2014 revenues from cultural products reach 900 million yuan, a much higher earning than the World Heritage site's ticket sales at 200 million yuan, the museum curator revealed.
Palace Museum curator Shan Jixian said that the museum had already come up with nearly 7,000 kinds of creative cultural souvenirs up to August 2014.
The souvenirs, ranging from beaded earphones to a parasol with a shape like that of an official's hat, are sold in the museum's online shop together with a mobile application named "A Day of the Emperor."
According to the curator, the mobile application encourages children and adults alike to learn about China's ancient culture.
The museum staff have developed a new application dubbed as the "Emperor's Costume in the Qing Dynasty," an educational app that allows its users to strip the clothes of the emperor layer by layer to learn the texture and other details about the garment. The app will hit the online market by 2015.
Shan revealed that the mobile app makes use of an applied interactive technology, making it more fun and easy to use.
With a total of 6,746 kinds, the cultural products have been designed by the museum staff in a bid to attract more tourists to visit the Palace Museum and that, because of its positive outcome, they intend to invest more in the souvenirs in the near future.
The curator also announced that the museum's management would soon open new attractions in the Forbidden City, including four new districts and three digital museums as well as an Olympic Park to commemorate the museum's 90th anniversary in Oct. 2015.
