Apple Watch reported to sell six million units during the holidays. (Photo : Reuters/Robert Galbraith)
The Apple Watch has seen tremendous growth since its release in April.
Total sales of the wearable device is expected to double during the holiday season with another six million units shipping out during the three-month shopping season. This forecast comes on the heels of reports calling the Apple Watch a flop after a 90 percent decline in sales.
Analyst Daniel Ives from FBR & Co. targets sales of the wearable device to peak at six million in December. However, Apple did not reveal sales figures for the Apple Watch due to competition from rival "iWatch- makers."
Total sales of the Apple Watch climbed to more than $1.7 billion in just five months from its release. In the first nine weeks, Apple Watch outsold the iPad in the same time frame. In comparison, Apple Inc.'s iPad hit three million in 80 days.
Despite the aura surrounding the Apple Watch, Ives said the iPhone continues to be the dominant product in the lineup for Apple. Even with the revolution created by the iPhone, the Apple Watch represents a significant product in the company's wearables business.
Ives estimated that the wearable devices market will be a $20-billion-plus market for Apple over the next three years. Apple Watch launch is a breakthrough opportunity for Apple after the success of the iPhone. It will create an entirely new market landscape for the Cupertino-based company.
"We continue to view the Apple Watch as a potential door opener for wearable technology across the board, as this next paradigm shift is likely set to take place across the consumer/enterprise landscape," Ives said, according to Apple Insider.
"(The Apple Watch has been lauded as) "the best experience of any smartwatch tested," "the world's best smartwatch" and "light-years better than any of the feeble, clunky efforts that have come before it." And Recode's venerable Walt Mossberg gave it a "thumbs up," calling it "a very good product - with a chance to be great," Fox Business reported.
