AT&T is rolling out Android 6.0.1 Marshmallow for Samsung Galaxy Tab S2. (Photo : YouTube/ Waqar Khan)
Google recently added the app streaming feature to Android mobile devices, and it is now using it as a tool for advertising by giving users the ability to stream applications for a 1-minute demo. Smartphone and tablet owners can send the app to their gadgets without actually installing it, allowing them to preview it before deciding if they want to download it.
Google added app streaming to Android devices last month, according to The Verge. Streaming gives Android users the ability to view search results in apps that have not been installed on the gadgets.
For example, Android smartphone owners just have to tap on the query's result. Google uses its servers to run the app and then sends the results to the handset.
The search giant is using the same tech for the new streaming app feature. It is ideal for apps such as casual games, which a person could probably ascertain in a minute whether or not they want to download and install it.
Google has reported that the new ads will stay in beta and will only be available to a small group of advertisers. In addition, it is only available to mobile phones in the United States with Wi-Fi connectivity, and running at least Android Lollipop.
Developers can add the new app streaming feature for ads that run on the AdMob network, which now includes 650,000 applications, according to Tech Crunch. They can make mini versions of their mobile games that are up to one minute long.
Google might have a wider roll out of the app streaming feature planned. However, it is certainly developing more powerful ads.
