Weight Watchers Logo (Photo : Twitter)
A new Weight Watchers has been launched, featuring its "Beyond the Scale" campaign in its war on obesity. The weight-loss company is unveiling a new logo, program, and fitness app, and hopes to help people change their way of thinking in order to reach their goals. Its old Points Plus Program has been replaced by a more holistic approach, while Oprah Winfrey's joining its board in October could boost the company's revenue and membership.
The company explained that the main benefits of weight-loss apps are that they are convenient and free, although they are often less effective than face-to-face meetings, according to FT. Weight Watchers' new mobile app was launched on December 7, Monday.
Lisa Straub is a Weight Watchers leader. Their jobs include helping members to follow the company's weight-loss plan, and encourage them to reach their goals.
Straub explained that the company's old plan focused on tracking "points." This caused people to figure out how they could still enjoy their snack foods, such as Doritos.
However, the Beyond the Scale campaign focuses more on what people can eat. The company hopes that Winfrey's star power will help the company to expand.
She wrote an essay that will be published in the January 2016 issue of the Oprah Magazine "O." In the article she described herself as a "convert" of the weight-loss company's program.
Winfrey explained that Weight Watchers asked her in July to join their team. It wants a holistic focus on health and fitness.
The former host of "The Oprah Winfrey Show" explained that she had problems losing weight and then gaining it back. However, Weight Watchers was different. It provided a plan for life instead of cutting foods from her daily diet, such as carbohydrates.
A New Jersey test group explained that Weight Watchers' new program is fun, since the focus is now on physical and emotional health, and takes a positive approach. The company shared that 38 out of 40 people in the trial program have lost weight, according to ABC News.
Weight Watchers was founded in 1963 by an overweight New York City woman named Jean Nidetch. She wore a size 44 dress and had a cookie obsession.
Here is a recap of Oprah's buying a 10% stake in Weight Watchers:
