Kevin Spacey plays President Frank Underwood in Netflix's "House of Cards," which is expected to start its fifth season in March 2017. (Photo : YouTube/Netflix US & Canada)
President Frank Underwood is getting started for a brighter America, as the "House of Cards" is coming back to the small screen.
Netflix's political drama is set to return for season 4 on Mar. 4, 2016, according to a promotional clip uploaded by Netflix US & Canada. The advertisement featured various aspects of American life, such as agriculture, urbanization, commercialism, engineering and architecture, and defense, and its people.
Before the clip ended, President Underwood told America his message: "I'm only getting started." After it was a slogan showing "FU2016."
According to the clip, more people will go to work, return home to their families, and sleep more soundly than ever before, which he approved at the conclusion of the film. The message suggests that President Underwood stands as a highly responsible leader of the state, as he is set to transform the United States to a better place for its people.
"House of Cards" also tweeted a photo featuring President Underwood, along with its season 4 premiere date. In caption, "House of Cards" wrote "We're only getting started. #FU2016 #HouseofCards." The phot got more than 16,000 favorites and more than 19,000 re-tweets.
In contrary to its previous seasons, "House of Cards" season 4 is expected to be a bit cleaner and less "murder-y," according to Slash Film. From season 1 to season 3, fans witnessed how Underwood became America's president and that was through manipulating, blackmailing, and killing people.
"House of Cards" also managed to grab a number of Emmy nominations and accolades, which stands as an evidence that an original series from a streaming media company like Netflix can achieve victory, according to CNET. In fact, Netflix path is adapated by other companies like Hulu and Amazon Prime.
With regard to its strategy, some believe that Netflix's goal is to entice its subscribers who want to view above average films and network television shows, in addition to offset the weight of other channels like HBO.
Watch "House of Cards" promotional clip here:
