• LG G5 to release during the first week of April in US as LG G4 receives a $300 price cut

LG G5 to release during the first week of April in US as LG G4 receives a $300 price cut (Photo : YouTube/ Marques Brownlee)

Long-time Nexus builder LG has already indicated that it will not be part of the Google Nexus 2016 project though Android fans remain hopeful that the Korean device maker will have a change of heart. But in a new report, the company seems all set to forget about a role on a release date plan involving a Pure Android flagship.

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As LG has earlier announced, the plan is to focus on its own mobile business, which the company said is the chief reason it has elected to skip working with Google this 2016. But as pointed out by BGR, the former Nexus partner appears more bent of growing its smartphone line and in the process build its own mobile ecosystem.

In a clip that accompanied the same story (and can viewed below), LG is clearly trying to win Android fans over to its own rendition of the Google mobile operating system. Dubbed as the LG UX 5.0, the skinned Android will power the new LG G5 that many already declared as the most innovative mobile device to come out in recent years.

The G5 won raves for modular design that permits not only battery replacement in a metallic unibody casing but also a host of exciting possibilities. And one of them is attaching camera accessories to the device that will make a powerful (camera) shooting tool.

But according to the LG video, the G5 strength lies not only on its killer hardware specs but on the software that breathes life on the device. For nearly four minutes, the UX 5.0 preview clip attempts to convince that layered Android, if only rendered correctly, can be better than the stock version.

As showcased in the video, LG not only customized the Android that fuels up the G5 but significant tweaks were also made to make the LG G5 experience distinct enough from other devices that run on the same platform. The UX 5.0 user interface, for instance, can be personalized to a user's taste.

So essentially, LG in exiting the Nexus scene is selling its own brand of Android as the better version, hardware- and software-wise. The company is writing finish on its glorious Nexus adventure while at the same trying to lure in Android fans to its own ecosystem. Will LG find success?

The judge of this, however, will be the users who will hand down the verdict following the series of anticipate events. First would be the Android N revelation during the Google 2016 I/O event in May, then the software's rollout in the weeks to follow and the Nexus 2016 release date in the few months to come.

For now, the video below should be worth some viewing time: