A man plays with the iPhone 6s Plus, not the iPhone 7 or the iPhone 8, at Apple Store (Photo : Getty Images/Cole Bennetts)
Google is definitely obsessed with speed and precision. The tech giant is once again improving their service by accelerating mobile websites with the help of its "Accelerated Mobile Page" or AMP project, and this would likely affect the page ranking of most online news sites.
According to reports, the tech giant is trying to boost the loading of news articles on mobile platform. And this improvement is primarily targeting the Google iOS app for devices like the iPhone and iPad. Thus, iPhone and iPad users would be expecting a streamlined news article, with less resistance from accumulated software codes.
This AMP project of Google will regulate the software codes in the background of news articles viewed via mobile web, according to Fortune. Thus, it would be safe to assume that with the help of the said update, accumulated codes coming from tracking cookies or other software being used by the publisher will be removed to increase the loadings times of their published news articles.
The implementation of the AMP project may create a significant impact on page ranking of a particular news site or any web site. In retrospect, it can be remembered that Google product manager Rudy Galfi emphasized the importance of speed as part of user experience. Apart from being favored by users, speed is also part of Google's ranking system, according to Wired.
Website owners and publishers would likely make some adjustments and adhere with the implementation of AMP project. This would once again serve as a challenge for news sites not to belittle the importance of having a mobile-friendly website or mobile-optimized pages.
It cannot be helped to implement these speed-related adjustments among news site or even other websites, for speed is one of the key factors to be ranked by Google. This update will serve as a challenge for marketers and publishers to use the AMP project for mobile as leverage for them to be ranked higher by Google.
For a news site or any niche-based site to grow and fall not behind the rankings, adherence to the update would be necessary. By the help of the update, mobile users will undoubtedly be saved from the tiring and irritating effects of snail-paced new sites. And here below is a video presentation highlighting the Accelerated Mobile Pages.
