Sundar Pichai of Google (Photo : Reuters)
To provide its massive user-base with an additional layer of security, tech giant Google is rolling out a new update for its web browser Chrome that will warn users for any potential harm when visiting a dangerous website.
The new update will enhance the "Safe Browsing" feature first introduced back in 2011. This feature warns users of impending danger when accessing malicious websites. When a user tries to access these websites, they will be redirected into a warning page that includes comprehensive details that lets the users know about the risks involved in case they still want to access the website.
Details about this feature were revealed on a blogpost of Lucas Ballard who works as a software engineer at Google. The post also added that any webpage that encourages users to download any unwanted software will be automatically flagged by Google and will users will be redirected into the warning page, according to BGR.
Additionally, the "Safe Browsing" feature will also crack down advertisements that trick users into unintentionally downloading malwares. According to Google, this will help the company in raising the credibility of its online ads as well as provide users with relevant ads that are beneficial to them rather than giving out annoying spam ads.
Google has been doing this malicious content crackdown since 2008 and the search engine giant has already created a massive database which its API mainly relies on. In addition to this, Apple's Safari browser and Mozilla's Firefox has also integrated some parts of Google's API into their own systems in order to provide their users with credible search results.
Although Google's intention is altruistic in nature, this new protocol will no doubt spark a debate with regards to internet neutrality. Many analysts are saying that the new security feature that Google is imposing will make it harder for new and startup website to gain credibility on the web, according to Bidness ETC.
