In Hangzhou, East China, a bookshop named Zhongshuge is attracting attention by incorporating the idea of an amusement park. Books are held by shelves designed as roller coasters, hot air balloons and a merry-go-round, among others. It's an instant hit among children and their parents.

According to UNICEF data for 2008-2012, China's literacy rate among male youth aged 15 to 24 years old is 99.7 percent; among female youth in the same age bracket, the rate is 99.6 percent.

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