If you're involved in marketing in any way, whether it's promoting your own business or working in a marketing agency, you've definitely heard of Neil Patel. His bald head logo and orange color scheme might just be the most recognizable marketing brand in the world.
Although Neil's famous marketing blog has been running since the early 2000s, he only founded his own marketing agency in 2016. Everyone who's heard of Neil Patel knows that he's a superstar marketer, and reading his bio reveals that he learned it all on the job, from the very first days of digital marketing, first as the teen founder of Advice Monkey, an online job board, and eventually as the co-founder of successful startups like Kissmetrics, Crazy Egg and Quick Sprout.
Today, Neil Patel Digital is a marketing agency that's based in San Diego and has offices in Chicago, Utah, and around the world. There are over 100 people on the Neil Patel Digital team, and hundreds of happy customers. But the question everyone wants to know is, what is it really like to work with Neil Patel's marketing agency? We're here to review the process and spill the beans.
Do you get to work with Neil himself?
It's the first question everybody asks when they hear that you're doing a project with Neil Patel Digital.
In general, Neil isn't personally involved in the day-to-day marketing activities of any given company, although maybe headline names like Facebook or Google get to chat directly.
That means we haven't had any face to face meetings with him or direct phone conversations. But all the employees at Neil Patel Digital have been carefully trained by him, plus he's involved in helping plan the marketing strategy for each client.
What services did Neil Patel provide?
If you take a look at the Neil Patel Digital website, you'll see that it covers just about everything to do with digital marketing.
We took a complete marketing package, which includes:
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Social media marketing, with a targeted strategy for Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and some niche social media platforms that are often overlooked by other marketing agencies.
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Strategy and funnel development includes analyzing your existing funnels, identifying new paths for conversion, and consulting on highly complex business and marketing channels.
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SEO, which is possibly the marketing style that Neil Patel is most famous for. His SEO services come combined with content marketing services, because Neil's theory is that you can't succeed at SEO without stellar content, and he practices what he preaches.
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PPC, Neil Patel's other great strength, is likewise part of NP Digital's services. This spans display ads, social media ads, and search engine ads to dodge ad-blockers and increase ROI.
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Email marketing and lead capture, aimed at growing your email list, is not actually run by Neil Patel Digital. It's offered by another of Neil's companies, Hello Bar, but as we discovered, the service is still high and the results are still impressive.
Together, these services added up to an end-to-end marketing campaign that's planned and executed with care.
However, it has to be said that the main focus at Neil Patel's marketing agency is on SEO and PPC. Like we said earlier, Neil takes a very holistic approach to both these techniques. When you work with Neil Patel's agency, you can't ask them just to improve your SEO or your ROI on PPC, and expect them to ignore all the rest of your marketing efforts.
They base both your SEO and PPC campaigns on amazing content, so if they feel that your content isn't strong enough, they'll set to work to improve it. These guys are the experts, and they've earned a lot of trust from many businesses, including American Greetings, GM, NBC and Reuters.
The truth is, you'll get the best results from their SEO and PPC services if you combine them with a content marketing strategy, because that way all your content is carefully crafted both to be engaging, and to hit certain SEO and PPC goals.
Isn't Neil Patel very expensive?
You wouldn't expect a marketing rockstar like Neil Patel to undercharge, and he certainly doesn't. Services at Neil Patel Digital are aimed at large corporations, specifically those that make upwards of $100 million per year in revenue.
You'll get a customized strategy and price points when you get in touch with Neil Patel; he doesn't have standardized pricing.
It's also not for anyone with commitment issues. Signing on Neil Patel means committing yourself to at least one year of his services. This way, Neil and his team have enough time to craft and execute a long-term marketing strategy, instead of offering a series of short-term fixes. But it does mean that you can't expect to see quick results.
What's the actual process like?
Neil Patel's marketing agency begins at the very beginning. First of all, you need to go in with strong self-belief, because they start by tearing your existing website, emails, and marketing campaigns to shreds. In the nicest possible way, of course. Still, you can expect to face a long list of everything that needs to be fixed, changed, or done differently.
Once you've accepted that your marketing needs all this work, it's time to agree on a contract. Yes really, Neil Patel and his team put all this effort into identifying what needs to be improved even before you sign. All the potential work is listed in the contract, and if you don't like the price or their suggestions, you can walk away.
But you don't, because they are real experts. Once everyone signs the contract, Neil Patel Digital swings into action with your agreed-upon marketing plan, and you watch in amazement.
Working with Neil Patel's marketing agency: the bottom line
When you work with Neil Patel Digital, you get thorough, expert marketing consulting services. From the full range of services to a holistic marketing strategy and completely open pricing suggestions, Neil Patel's marketing agency covers it all. The only disappointment might be that you don't get his autograph.
