Victoria's Secret store (Photo : Reuters)
How is one of the most famous ladies' lingerie brand performing as far as business is concerned? Contrary to what has been reported by some naysayers, business experts reveal that the Victoria's Secret brand is still doing well, especially in the United States market
The good business performance of the company is backed up by Lane Bryant, a business analyst and professor of the University of Southern California. The famous lingerie brand currently controls 35 percent of the lingerie market and most of its stores has maintained a steady growth in sales, The Columbus Dispatch reported.
Bryant was the former owner of the company that is now called L Brands. L Brands has launched a marketing campaign just recently and it needed to check the performance of Victoria's Secret. The L Brands line of lingerie focuses on the plus size market.
According to My Informs, Victoria's Secret still remains to be a strong brand in the USA and in the global scene as well, and their sales are good indicators of their strong performance. This is all because they have a good marketing campaign. Also, the online marketing strategy of Victoria's Secret is pulling in more buyers for the lingerie brand.
Victoria's Secret is also set to launch a new line of lingerie for their plus sized customers to have better choices. This is to address to the complaints they have received from their valued clients who felt that they don't have really good design choices because of their bigger body frame.
