The International Consumer Electronics Show Asia 2015 showcased innovation across 14 product categories. (Photo : Technology News China)
It was a grand and successful debut for the International Consumer Electronics Show (CES) Asia 2015, as Chinese and foreign tech companies converged in Shanghai for the three-day affair. The expo, which took place on May 25-27, catered to tech brands both big and small.
"Corporate interest in the show exceeded expectations," said Karen Chupka, senior vice president of International CES.
The event was only supposed to have 20,000 gross square meters of exhibition area, but due to the addition of latecomers such as Samsung and China, the exhibition area was added with another 1,800 square meters.
It's the fair's first time in Asia.
Companies involved in the consumer technology industry participated in the internationally renowned electronics show. The fair showcased innovation across 14 product categories, including home entertainment, robotics, smart home, automatic, content and online, video gaming, wearables, health, green technologies, lifestyle, sports and fitness, and mobile.
Companies that participated include JD.com, IBM, Intel, Twitter, Mercedez-Benz, Microsoft Xbox and LeTV.
Event organizers brought CES to Shanghai as the city does not have a long-standing tech show. Aside from that, recent data shows that Asian markets, led by China, have spent a total of $282 billion on technology in 2014.
"From our perspective, China is a growing marketplace. There is an opportunity based on the fact that there are many companies here who are building and growing products, or trying to grow their distribution of productions," shared Chupka.
Several foreign companies have expressed further interest in bringing their products to China thanks to CES Asia.
"CES Asia is the perfect place to showcase our products to a vibrant consumer electronics market. China is the only place on Earth you want to be right now, and we're thrilled to let key retailers and distributors in China and Asia go hands-on with the latest electronics," said Kevin Faro, one of the co-founders of MOTA, a San Jose-based electronics company.
