Meizu smartphones will soon be available in the Indian market. (Photo : www.androidcommunity.com)
Meizu Telecom Equipment Co., a leading smartphone maker in China, is turning to a new strategy to keep up with the fierce smartphone competition by introducing high-fidelity (Hi-Fi) music features in its new flagship smartphone model released on Wednesday.
Meizu president Bai Yongxiang said that the Hi-Fi music service in mid-low end consumer smartphone is the first of its kind for any Chinese firm. Chinese mobile users deserve a high-quality music listening experience, said the Chinese consumer electronics manufacturer during a Beijing conference on Wednesday.
Meizu's new flagship smartphone, the MX4 Pro, has the capability to play music tracks in Hi-Fi sound standard. The smartphone can also access an online store where around 600,000 Hi-Fi music tracks and songs can be streamed or downloaded.
MX4 Pro owners can subscribe for a data package from China Unicom, the country's state-owned telecommunications operator, for 8 yuan ($1.31) monthly for 6GBs worth of Hi-Fi music streaming.
The new MX4 Pro will have a price tag of 2,499 yuan, half of Samsung and Apple's smartphone models in the same sector.
This year, Meizu is aiming to sell more than 4 million units, which is a 100-percent increase from the firm's 2013 sales should they attain the goal.
Aside from Meizu, other Chinese smartphone manufacturers are also seeing increased growth in global market shares, stealing from international tech giants such as HTC, Apple and Samsung.
Industry analysts say that the leading Chinese firms have smartphone models with similar or even identical features for less than 2,000 yuan.
