Apple Watch (Photo : Reuters/Mike Segar)
Best Buy has announced it will be discounting all Apple Watches it sells by $100, which would give the Sport model the cheapest price tag at $249, and follows the nationwide retail chain's recent iPad price cuts. The big sale could be used to boost foot and Web traffic during the shopping holiday season, or a response to rumors that the tech titan will launch its Apple Watch 2 in March 2016.
Best Buy's sale allows the company to live up to its name. Its discounted Apple smartwatches are cheaper than prices at Amazon and the Apple Store itself, according to ZDNet.
Target is another major retail chain that is offering price cuts, although the discounts are also lower. The company is also selling a discounted Apple Watch at $29, but the "discount" is in the form of vouchers that customers must spend at the big box retailer.
It is possible Apple's main goal is to boost Watch's sales figures. They have changed little during the past two quarters, according to Engadget.
One X-factor is that Apple rarely discounts its products. IBM's Watson supercomputer also recently projected that the Apple Watch would be the hottest gift for Black Friday..
Watson's mobile app shows that the wrist wearable is trending high among holiday shoppers, which would suggest there is no need to increase demand unless high interest is not turning into high sales.
Ives has observed that the Apple Watch's interest and sales among shoppers have increased during the past few months. Therefore, its holiday season sales are important and will be a sign of the company's development of new devices, starting with the new Apple Watch.
