Apple recently unveiled three new television commercials for iPhone 6S and iPhone 6S Plus that boast some of the new features focusing on the upgraded cameras and the digital assistant "Hey Siri", starring the actor and musician Jamie Foxx.
The three new commercials are named "The Camera", "Flip a coin" and "Crush" that continue with their famous ad slogan "the only thing that's changed is everything."
The first ad called "The Camera" is a minute long featuring the NBA star Stephen Curry and highlights the iPhone 6S camera which features Live Photos, 4K video recording, 3D Touch and Retina Flash. Additionally, the ad also shows other new features like slow-motion HD video recording at 1080p and the selfie facility for groups with the help of the 5MP FaceTime camera.
The two ads focus on new Siri functionality that emphasizes on its hands-free function allowing you to simply enable the digital voice assistant without touching the Home button, MacRumors reported.
According to the NYSE POST, the ad called "Crush" is 15 second long where you can see Foxx facing the mirror and dressing up, while he questions the mirror "Hey Siri, how do I look?" Siri replies back "Judging from your voice I'd say you must be fairly attractive." It shows how a user can go hands-free on iPhone 6s with Apple's voice assistant and knowledge navigator using "Hey Siri."
The other commercial "Flip a coin" is again 15 second long that explains the function of "Hey Siri" on iPhone 6s. The ad shows Foxx with two film scripts in hand thinking of which one to zero-on, just when he seeks Siri's help by asking it to flip a coin. Apple's personal voice assistant replies back with "Tails" to which Foxx quips that it is science fiction.
Over the past few weeks, Apple has launched about 36 ads for their latest offerings iPhone 6s and the Apple Watch of which Foxx had been the face for the 3D Touch campaign for iPhone 6s. In the meanwhile, Apple has also released a series of commercials for Apple Watch at two different times focusing other features like the Apple Pay, Siri, maps, messaging, Apple Music, fitness etc.