Apple MacBook Pro computers with Retina displays stand at a table at a Gravis Apple retailer on Nov. 6, 2012 in Berlin, Germany. (Photo : Getty Images/Sean Gallup)
The notebook shipments of Apple dropped by 40 percent during the first three months of 2016 compared to the last quarter of 2015. The decline in sale of MacBooks is twice that experienced by other notebook vendors.
Overall eight top notebook sellers saw their shipments drop by 19 percent to 35.2 million units during the first quarter of 2016. Among them, the decline in the worldwide shipments of MacBooks was the sharpest worldwide, market research firm TrendForce reported.
According to the market research firm, the sale results of first quarter always drop after a rush during the preceding holiday season. However, this year the shipments during the first quarter saw a decline of 7.3 percent compared to the corresponding period in 2015.
The sharp decline in the shipment of MacBooks has been attributed to the lack of new MacBooks as well as the failure of the Cupertino tech titan to cut prices of its existing MacBooks with a view to perk up the sales following the holiday season.
During the last few years, the PC market has seen a very rough weather with the shipments of various top vendors taking a dip. This is mainly attributed to the popularity of large-screen smartphones and tablets. As a result sales of desktops and laptops have been witnessing a free fall, CNet reported.
In addition, more people have been clinging on to their existing notebooks for a longer period instead of purchasing new ones at intervals of few years. Although the launch of Microsoft's Windows 10 operating system helped to revive the sales of laptops and desktops running on Windows, the contribution was not significant. All these have contributed to the lackluster sales PCs.
Interestingly, the drop in notebook sales also affected the rankings of the vendors. For instance, Lenovo snatched the No. 1 position from HP, because the Chinese tech firm experienced just 10 percent decline in sales. On the other hand, the sales drop for HP was 21 percent.
Dell, however, managed to cling to the third place, as its shipments to business customers were not affected much. Asus, which witnessed a drop of 29 percent sales, retained the fourth rank, while Acer improved its ranking. Though Acer experienced 24.7 percent drop in shipments, it jumped a slot to be ranked fifth.
The other top notebook vendors included Apple, Toshiba and Samsung. Interestingly, only Samsung showed a rise in shipment of notebooks. The South Korean tech firm's shipments increased by 43 percent during the first quarter reaching more new markets.
Watch the details on declining PC sales below:
