The next cover of Issue Six of the magazine CR Fashion Book features a revolutionary photo of the 17-year-old model Kitty Hayes. While Hayes's face is pretty and fresh, she also has a noticeable "imperfection"--she wears braces.
Carine Roitfeld, the former editor-in-chief of Vogue Paris is not new to innovation. Her magazine has also featured Big Ang, a 54-year-old reality star with a 36-J chest, posing in a bikini; and Candice Huffine, a plus-size model.
However, the magazine has also featured many traditional celebrities. That includes ones such as Kate Upton and Beyoncé, according to Racked.
Hayes has recently signed a contract with Ford models. One reason she has attracted fashion editors and casting agents is that everyday female teens can relate to her.
Braces have historically caused teens embarrassment. However, Roitfeld wants the readers of CR Fashion Book to embrace their imperfections. Teenagers Hayes' age also experience other appearance issues such as acne and too much eyeshadow.
Hayes was shocked when Roitfeld told her that she would be on the magazine's cover, according to Yahoo. One reason is that Roitfeld made the first announcement in French, which Hayes does not speak fluently.
Roitfeld's approach seems to be shaking up the fashion world. She is changing the concept of what the industry labels as lovely.
Another example of this approach is Diesel including a model with vitiligo, a skin disease, in its Spring campaign. Also, an actress who has down syndrome participated in New York Fashion Week.
Social media has changed the fashion world's historical focus on youthful beauty and thinness. The fashion world's new approach is effective in increasing the self-acceptance of its customers.