Hello Games faces another issue with UK gamers reportedly accusing them of falsely advertising "No Man'sSky". (Photo : Getty Images/Christian Petersen)
The woes of “No Man’s Sky” continue with word that folks over in the UK have sought the aid of the UK Advertising Standards Association to look into the misleading ads from Hello Games. Customers have singled out game listings over at Steam as misleading.
“No Man’s Sky” is once again in the headlines for all the wrong reasons though the UK issue is different from the PR strategy which was previously criticized. This included that take of Sony president Shuhei Yoshida who lashed out on the poor PR campaign and the fact that no one was actually assigned to look over it, IGN reported.
Among the issues that gamers are point out include screenshots and videos showing creature and ship behaviors. User interface, structures and combat are just some of the complaints UK gamers are contending, Eurogamer reported.
One of the Reddit users who filed a complaint is “AzzerUK”. He filed a formal complaint though he made it clear that he was not enraged. Rather, it was more of a duty for him to catch the attention of Hello Games or Steam. He is not seeking a refund which some other players have sought.
If ASA finds probable cause to withhold user complaints against “No Man’s Sky”, the allegedly misleading ads can be permanently withdrawn. The latest dish has only added to the woes of Hello Games which ha seen a rapid decline in active players.
Active players on “No Man’s Sky” suffered a whopping 90% decline, attributed largely to the buggy game interface as well as recurring game play. Despite these misfortunes, Yoshida believes that all is not lost for Hello Games and that all of this can be repaired.
To do that, Hello Games has turned to free content updates in an effort to stabilize the game and add more flavor to gameplay. Daunting as the task may be for Sean Murray and company, time is of the essence.
With only a meager number of players on “No Man’s Sky” the longer it takes for them to release an update could be detrimental to the space exploration game’s future.
The video below covers the false advertising charges thrown at Hello Games and Steam.
