The Wulong Karst National Park in southwest China’s Chongqing Municipality has won its lawsuit against the producers of the latest "Transformers" movie on Thursday for failing to feature a product placement for the area in the movie, according to local Chinese media.
"Transformers: Age of Extinction" was presented in such a way that Hong Kong and the Wulong scenes were intertwined, and as Hong Kong is prominently featured in the movie the audience will think all the scenes were set in Hong Kong, The Chongqing Morning Post said in a report citing representatives from the park.
Under the court decision, Paramount Pictures, the makers of the "Transformers" franchise, are ordered to pay a compensation of more than two million yuan ($297,000) to the national park. The court also rejected the counterclaim by Paramount.
According to the signed agreement, "Transformers: Age of Extinction," which was released in the summer of 2014, was to prominently feature a product placement that showed the Chinese characters that mean "Wulong, China," the state broadcaster China Radio International reported on Thursday.
Park representatives announced their plans to sue Paramount for breach of contract in July of 2014.
In a court hearing in April this year, lawyers for the defendants claimed that "Age of Extinction" had sufficiently shown the landscape and views of the Wulong Karst and set key plot points of the film at the park.
In addition, although there was no product placement present for the scenic area when the movie was screened, the filmmakers remedied their mistake by adding the product placement in the DVD editions, TV and digital broadcasting platforms, and thus did not breach the contract, the lawyers said.
Paramount also filed a counterclaim and demanded Wulong Karst National Park to pay over 12 million yuan for the balance due for their product placement and late payment penalties.