'Running Man' cast member Kim Jong Kook praises Song Joong Ki for his growing popularity. (Photo : Youtube/KBS World TV)
Even though they are two of South Korea's most bankable celebrities, Song Joong Ki and Song Hye Kyo are still very much affected by China's ban on South Korean artists and products as a result of the countries' Terminal High-Altitude Area Defense agreement with the United States.
Since August this year, China has reportedly implemented a ban on South Korean television shows and K-Pop music. Broadcast of such has been banned or limited in the country, following China's disapproval of the THAAD agreement between South Korea and the U.S.
Song Joong Ki is reportedly prohibited from endorsing Chinese cellphone brand Vivo as a result of the ban. Nevertheless, the "Descendants of the Sun" star will still receive a $3.3 million compensation as part of his contract. Currently, Taiwanese actor Eddie Peng has replaced Joong Ki.
According to Soompi, Song Joong Ki also lost acting projects in China due to the ban. His agency, Blossom Entertainment, confirmed that the actor did receive casting offers for dramas and films in China, but nothing has been discussed as of yet.
The Chinese market is one of the biggest consumers of South Korean products, including those that stem from the lucrative entertainment business. The ban has definitely affected many South Korean artists with large followings in China.
The current situation in South Korea may turn the tables with respect to the ban. Incumbent President Park Geun Hye is facing a serious controversy that could lead to her ouster. Park is accused of being influenced by Choi Soon Sil, the daughter of the founder of an obscure religious sect in South Korea. Choi has since been indicted for manipulating the president.
The turmoil in South Korea provides attractive prospects for China, especially if Park will be replaced by a leader who is more favorable to Chinese policies and further the bilateral relationship. According to South China Morning Post, China has expressed strong opposition against the THAAD, which it believes is being used by the United States to spy on China. Having a leader who is agreeable with China could lift the ban on Korean shows and artists, and bring back deals for artists.
