Recording artist Eminem performs onstage at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014 in Los Angeles, California. (Photo : Getty Images for MTV/Christopher Polk)
Legendary rapper Marshall Mathers, a.k.a Eminem, is among the high-profile names who joined the investors of a Detroit-based startup, StockX. Other investors on board are AOL chief Tim Armstrong, actor Mark Wahlberg, Joe Haden, DJ Skee and Wale.
Eminem is not so cool with challenges in the studio, Stat Quo told HipHop DX. However, the 44-year-old Detroit rapper is taking chances with investments outside the music industry. He and the other investors generated $6 million for StockX which plans to expand into other products like watches and handbags.
StockX is a distinct auction and e-commerce website, a live bid and ask marketplace that lets sellers to ask and buyers to bid, then executes the transaction when the price asked by the seller is met by a buyer. Launched in February 2016, StockX is founded by Josh Luber who serves as the CEO and Quicken Loans chairman and Cleveland Cavaliers' majority owner, Dan Gilbert.
Four months following its launch, StockX reached milestones with its Android and iOS apps. It plans to expand its sneaker trading market and may be opened to sneakerheads outside the United States. Sneakerheads are consumers obsessed with collecting limited or popular editions of Nike and Adidas.
Luber launched StockX because there was never a data-driven price guide for sneakers. Though Nike, Adidas and Jordan sneakers are resold online, such as in Ebay, information about their appropriate auction price are rare. He also hinted their plans to expand StockX.
"We started with sneakers and we will move into other verticals that look like sneakers next," Luber told Fortune. "The idea is to expand into whatever you can buy or sell using a stock market."
Meanwhile, one of Eminem's songs, "My Name Is" is in the recent headlines again. Almost three decades following the song which catapulted the artist to worldwide fame, a secret message was recently discovered behind its tracks.
The 1999 hit "My Name Is" has something that can be heard when it is played reversed. A fan revealed in a tweet that the chorus in "My Name Is" says "It's Eminem. It's Eminem. It's Eminem" when played in reverse.
If you play the chorus of "My Name Is" by Eminem backwards he says "It's Eminem." #mindblown pic.twitter.com/a6rvYDWyIe
— DMX (@ConfidentSword) February 8, 2017
The 44-year-old music icon from Detroit is one of the world's most respected rappers and lyricist. Furthermore, it took a while for his fans to know he can simultaneously rap normally and in reverse.
Listen to "My Name Is" track again:
