Facebook (Photo : Reuters )
Facebook has recently revealed a social media video app called Riff, which lets the users to edit and create video clips together, in a collaborative manner.
According to Fast Company, it is obvious that Riff is not a one of its kind app, but is does have some mind blowing features. It is well positioned to have an impact on the future of creating and editing videos as a group activity.
It works something like this - you can record a 20 second video of anything and then publish it, it goes to your friend, who can edit or add something of his own, so on and so forth. It can be called somewhat like a vine, which has a collaborative editing option.
Riff is a standalone app and will be available for all the Facebook users, according to Techno Crunch. To begin using this social media video app, simply login to the app with your Facebook details and then select a topic for your video. When you make a video, then your friends will get a notification and will then be able to add their own clips using the app, thus opening the chain to their friends of friends and so on.
Facebook has already tried to acquire Snapchat for a whopping $3 billion, but could not close the deal as was the case with WhatsApp and Instagram. Thus, it started to work on its own standalone social media video app to explore the possibilities in the social video. It will definitely give Snapchat a tough competition. If the users click with this app early, Facebook will be able to make a huge profit which might make Snapchat look obsolete in the coming.
