McDonald's financial woes continues (Photo : REUTERS/Lucy Nicholson)
McDonald's will change the way it toasts its burger buns, the fast food giant has announced during a conference on May 27, Wednesday morning. In order to offer warmer burger buns, the fast food chain will toast the buns 5 seconds longer.
"It's these little things that add up to big differences for our customers," McDonald's chief executive Steve Easterbrook said at the conference, as Fox News quoted him saying.
Leading McDonald's' new strategic turnaround amid waning sales, Easterbrook said the fast food chain is "recommitting to hotter, tastier food" across the menu. Aside from toasting burger bans 5 seconds longer, they will also change how they sear and grill beef burgers to make them juicier.
Along with its decision to change the way it toasts its burger buns, McDonald's also announced to its investors that sales reports will no longer be done weekly but only quarterly, Wall Street Journal reported.
In the 1990s, when McDonald's was enjoying a rapid growth, the fast food chain was toasting its burger buns but it stopped the practice. Instead, they started to heat up burgers in the microwave, which resulted to a chewier burger that caused complaints from operators and customers.
As Easterbrook announced, McDonald's is not ready to turn around "a poor perception of its food quality and customer service" but will still not cut out artificial ingredients from its menus.
Shortly before McDonald's announcement of changing its way of toasting its burger buns, several fast food chains including Pizza Hut and Taco Bell announced that they will replaced additives and preservatives with all natural fare before 2016.
