Steve Austin on the cover of "WWE 2K16" as a way to capture the audience. (Photo : Reuters)
Stone Cold Steve Austin graces the "WWE 2K16's" cover, which appears to be a way of drawing attention to the WWE's famous video game product among its loyal fans but the move seems to send a wrong message about the future of WWE.
Gracing the cover of "WWE 2K16" does not hold great significance as compared to the WrestleMania main activity, according to Bleacher Report. WWE may have a blurred future with the cover expected to carry the biggest stars of the time, those who can help the company increase on sales. Apparently, relying on retired stars like Austin is a promotional move that may assure profitability.
WWE seems to be undergoing a change when it comes to main eventers and top-notch world champions with Roman Reigns being nurtured as WWE's next champion and star, according to News Break.
Depending on past champions, advertising the company's video game product has a wrong connotation concerning the current WWE mission statement. In the wake of WrestleMania 32, a usual trend of the company relying on the Attitude Period will probably continue as the corporation desires to capture a huge crowd attending the event.
Replacing the old generation of wrestlers with new faces as main eventers in the past year was a positive move made by WWE. WrestleMania 31 wound up with rising Rollins unexpectedly winning Money in the Bank briefcase, his initial WWE World Heavyweight Championship.
However, it is important for WWE to promote the young generation of wrestlers consistently as key participants. Through such promotions, the company will secure its future as the fanbase gets used to the upcoming stars.
