A Samsung Galaxy S6 edge smartphone is on display at the booth of South Korean electronics giant Samsung ahead of the opening of the 55th IFA (Internationale Funkausstellung) electronics trade fair in Berlin on September 3, 2015. (Photo : JOHN MACDOUGALL/Getty Images)
With the outcome of the studies conducted by the Counterpoint Research regarding the number of sales made by Samsung, it appears that it is actually the mid-range Galaxy J and not the Galaxy S6 Edge or S6 which pushes and makes the South Korean tech giant on top.
The smartphone has earned a volume, speed rising up to 84 million units, while growing at a slower pace compared to the international growth thus, losing a few market share. But because of the introduction of an affordable J lineup of smartphones, while the S6 line up is going through some price correction over a lot of markets, Samsung was able to see a healthy extension, Hot Apple News reported.
A device with a much higher market price like Galaxy Note 5 and the Galaxy S6 provide more than those with high flagship status and specifications. The one with the higher price will increase the company turnover, creates more revenue for every sale than the device further down a portfolio. The successful flagship has the halo effect in presence and marketing which can greatly affect the other handsets. With less steady sales at the top end of the portfolio, Samsung has to sell more for less individual return in order to keep its spot in the market, Forbes reported
This also becomes a worrying trend. When the flagship sales are dropping, something must be done to turn the sales around. Samsung is said to have spent significantly in 2015 in an attempt to reverse the 2014 trends which have seen the profit, revenue and sales slowdown. Although the previous quarterly results showed that this trend has been stopped, it was also down to a strong sales in the divisions of semiconductor and display and not in the mobile area.
