With the coming Christmas holidays, many kids wish they would receive gadgets as Christmas gifts. However, reality is not all parents, relatives or friends could afford to gift a loved one with an iPhone or a tablet.
They could perhaps afford simpler and less expensive gifts such as clothes, books, pens or perhaps a jigsaw puzzle. In a new Currys PC's Christmas ad, a teenage girl received a 1,000-piece jigsaw puzzle from her dad.
While she tries her best to thank her father for the present, the disappointment still shows. Enter actor Jeff Goldblum who teaches the young lady a lesson in acting to mask her disappointment in not receiving the tablet she has been desiring.
The series of ads for Currys PC, an electronic retailer in Britain, reminds gift receivers that most of the time they would not get the Christmas present they have been pining for. But the ads encourage them to "simply have to fake pleasure brilliantly," reports CNET.
The young woman who did not get the Surface tablet she wanted could not "even maintain a patina of satisfaction." The tech website describes her as "more distraught than a politician's supporter when he's proved to be lying rather than merely suspected on principle."
The acting that Goldblum showed could also be applied in other situations, not just when disappointed in not getting a gadget. In another ad, he shows how to get over receiving a foot talc from a lover instead of a Newspresso coffee maker.
The ads are funny but at the same time timely as people start doing their Christmas shopping, and gift recipients are reminded to manage their expectations so as not to be disappointed. It's an exercise actually, not in acting, but in gratitude for the effort people put in buying gifts.
The ads are part of a £10-million five-TV-spot seasonal campaign made by Abbott Mead Vickers BBDO, according to Campaignlive.