• Golden State Warriors

Golden State Warriors (Photo : NBAE via Getty Images)

Stephen Curry, James Harden, and Jeremy Lin joined forces in NBA's promotional video for Chinese New Year.

The video, which is entitled "Dining Table," features Curry, Harden, and Lin dining together with a Chinese family. According to The Standard, the video will be broadcasted until Feb. 22 across all of NBA China's television and digital partners' platform.

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Lin is a logical choice for the ad since he is the first American Chinese or Taiwanese descent to play in the NBA. While Curry and Harden seem to have been chosen because of their teams' relevance to the Chinese community.

The Chinese New Year falls on Feb. 8 by the lunar calendar, and NBA will help celebrate the occasion by featuring NBA jerseys with team names written in Chinese characters. According to KQED, three NBA teams will don Chinese-themed jerseys: the Golden State Warriors, Houston Rockets, and Washington Wizards.

In addition to celebrating Chinese New Year, KQED also reported that China's top broadcast TV channel will air 18 NBA games in the days surrounding the holiday. China's largest social media platform Tencent will also stream 31 games.

Meanwhile, the defending champs released an official press release to once again honor their Chinese fan base at the Bay Area.

According to the media release reported by Warriors World, the Warriors will first wear their 2015-2016 season Chinese New Year unis on a road game against the Wizards on Feb. 3. They will once again wear the alternative jerseys on Feb. 9 at the Oracle Arena against the Rockets.


"We have an amazing following from our Chinese fans both here in the Bay Area and abroad," Warriors President and Chief Operating Officer Rick Welts said.

"Hosting a Chinese New Year celebration at Oracle Arena and wearing the uniforms to honor Lunar New Year is a great way to not only connect with the Asian culture, but thank our fans for supporting us throughout the season."