Olivia Cooke (Photo : Reuters)
The 2014 teen horror film "Ouija" was a box-office hit and is going to have a sequel.
In an interview with Collider, producer Brad Fuller revealed that the sequel is in development. However, the casting details, plot and release date of "Ouija 2" are all yet to be confirmed but a screenwriter was said to have been hired to write a new story for the sequel.
Produced by Blumhouse Productions and Michael Bay's Platinum Dunes and distributed by Universal Pictures, "Ouija" cost only approximately $5 million to make featuring a story of teenage friends who sought help from the Ouija Board to solve a friend's mysterious death.
While it targeted teen audiences, "Ouija" simply featured less known teenage actors and simply relied on digital marketing campaign and the Hasbro's board game where it was based on.
In 2014, Universal Pictures released a 20-second trailer for "Ouija" on Snapchat as part of the campaign.
Universal's executive vice president of digital marketing Doug Neil told the Los Angeles Times, "We believed that the Snapchat user is in our core target user for the 'Ouija' movie opening Friday. If it hadn't been a movie tied to a teen audience, we probably wouldn't have taken this opportunity."
Hasbro Studios President Stephen Davis also said, "You may have a lore and canon like with Transformers, but you also want to create a more expansive world because it's about creating something new, something fresh. That holds true for brands like Transformers as much as it does for Ouija."
