Hong Kong Disneyland Hits Record-Breaking Sales

Hong Kong Disneyland hits record-breaking height as the company increased its net profit by 36 percent year-on-year, amounting to HK$332 million ($42.84 million).

The resort's managing director, Andrew Kam, said that the increase can be attributed to the rise of per capita guest spending coupled with the increase in customer number. With this, the revenue rose to 12 percent from one year earlier to HK$5.47 billion.

Kam said that "following the successful expansion of the resort, it continued to enrich guest experiences through magical new entertainment experiences and classic Disney franchises and storytelling, which were key factors contributing to strong results."

Last year, as it boosted its efforts to develop mainland China and the rest of the Southeast Asian markets, the resort catered to a record-breaking number of customers.

Attendance reached a staggering 7.5 million, hitting the 50-million target audience since the resort's opening.

Kam further stated: "Results from the last five years have laid a solid foundation for the resort's continued growth."

Kam said that as the company steps forward, it will continue bringing magical experiences to customers. A number of projects are to be implemented in the next two years, including the celebration of the resort's10th-year anniversary, Iron Man Experience and a third hotel called the Disney Explorers Lodge.

Kam also made it clear that the opening of Shanghai Disneyland at the end of 2015 will not affect the sales of the Hong Kong resort because the Shanghai park will cater to different regions.