• The NVIDIA GTX 1070 and GTX 1080 are the latest NVidia's graphic cards, believed to be faster than GTX Titan X and GTX 980 Ti.

The NVIDIA GTX 1070 and GTX 1080 are the latest NVidia's graphic cards, believed to be faster than GTX Titan X and GTX 980 Ti. (Photo : YouTube/LinusTechTips)

New Nvidia's GeForce GTX 1080 graphic card prices have "ridiculously" gone up after a huge demand by gamers. As a result, potential buyers are not only frustrated but have also decided to build up a campaign to air their complaints about the unfair prices.

Reports indicate that review scores and prices have shot up enough to aggravate gamers who visit online stores and retailer partners. Even the few individuals who managed to get their hands on these high-end graphics cards are selling them with steep markup.

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According to Destructoid, some GTX 1080 cards are going for as high as $1600 on Amazon, which is almost three times the recommended retail price. The situation is much severe on eBay, where the same cards have been spotted with price tags of almost $2000.

Gamers intending to buy GTX 1080 graphic cards have decided not to give in without a fight. They have reportedly retaliated by giving 1-star reviews all over Amazon to warn other prospective buyers from attempting to pay for the cards.

Others have even overstepped their limits by putting offensive comments across every make and model in the stores. Consequently, EVGA is currently facing hundreds of cost-related complaints from consumers.

However, the company has replied to complainants by telling them that Independent Marketplace Sellers on Amazon have a right to choose to sell any of EVGA's products above recommended retail prices. To add fuel to the fire, it is impossible to leave negative feedback to an Amazon Seller for unfair pricing unless one buys a product from them.

According to Fudzilla, Nvidia's GTX 1080 is, for now, the biggest volume high-end video card that the EVGA has launched to date. The company has, therefore, made the GPUs available more than any of their other products.

The cards' huge demand, on the other hand, has led to a massive shortage, further causing a big problem in pricing. Most buyers cannot manage to lay hands on the GTX 1080 unless they cough more money to a tune of triple the price.

Unless EVGA supplies more to feed the existing demand, the pricing problem will prevail. Meanwhile, GeForce GTX 1080 remains the most powerful graphics card ever made.

Watch the video below for Nvidia GeForce GTX 1080 and GTX 1070 benchmarks: