• A scene in Steven Spielberg's "The BFG" has the giant (Mark Rylance) holding Sophie (Ruby Barnhill).

A scene in Steven Spielberg's "The BFG" has the giant (Mark Rylance) holding Sophie (Ruby Barnhill). (Photo : YouTube / FilmTrailerZone)

"The BFG," Steven Spielberg's latest project that tells the story of a big friendly giant, did not make a gigantic box office performance over the weekend.

Released on July 1, Friday, the movie is Spielberg's adaptation of the story of a girl named Sophie and her giant friend. It sparks feelings of nostalgia for the original book by Roald Dahl.

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However, the $140 million movie only earned $19.6 million on its opening which is not expected of a movie that bears the name of Spielberg, whose every work for the big screen was seen to be a spectacle and a blockbuster. As B-movie throwbacks or sci-fi spectacles are currently not on the rage as much as comic book movies, younger audiences also tend to like gaming than friendly giants. For children's films, Pixar becomes the new standard and its "Finding Dory" stays strong in its third week, raking in $41.9 million this weekend, Variety reported.

The most commercially successful director of all times will offer the entertainment world another product of his work two years after. Spielberg's "Ready Player One" will be in cinemas in 2018 to attempt a relevant offering for the new generation of moviegoers.

Meanwhile, with "The BFG" movie release, Amazon Kindle compiled some of the most highlighted quotes of Dahl's children's book, Entertainment Weekly reported. Dahl is loved by readers for his larger than life characters and mystical description. For instance, he described the hour of the witch simply but profoundly.

"The witching hour, somebody had once whispered to her," goes the description. "was a special moment in the middle of the night when every child and every grown-up was in a deep deep sleep, and all the dark things came out from hiding and had the world to themselves."

Dahl's visualization of nature is so vivid. For example, "The mountain was dark blue and all around it the sky was gushing and glistening with light."

Amazon Kindle also compiled how Dahl described Earth's nearest star. "The sun was up now and shining fiery-hot over the great yellow wasteland with its blue rocks and dead trees."

Catch a glimpse of "The BFF" below.