'Pokémon GO' is an augmented reality game for mobile phones developed by Niantic, released in 2016 for iOS and Android devices. (Photo : YouTube/TheJWittz)
Even before the global rollout of "Pokémon Go," Niantic is already reaping the fruits of its labor with the success of its new augmented reality mobile game in the United States, New Zealand, and Australia. The number of "Pokémon Go" users in the U.S. alone is now nearly as much as that of Twitter users.
Statistics show that the figure of those continually installing "Pokémon Go" on their devices has reached an all-time high, to an extent of Niantic Labs pausing the global rollout of the game due to overwhelming demands placed on their servers. According to Forbes, the data sets are even more staggering.
Since 48 hours ago, 5.6 percent of Android users have installed "Pokémon go" in the U.S. This figure is much larger than the number of installs on Tinder. And Not only that, evidence shows that average players of "Pokémon Go" are spending twice as much time as they are spending on other apps like Snapchat and Facebook.
Other data statistics provided by Similar Web show that over 60 percent of those who have installed the game in the U.S. are using it on a daily basis, meaning that 3 percent of the whole U.S. Android population is playing "Pokémon Go." This almost puts the game on par with Twitter, signifying that it may have more active users in future than social networking apps.
What is more, other users around the world have also been trying to download "Pokémon Go" by bypassing the app store and using APK. Since release, traffic to APKMirror has exploded, increasing from 60,000 visits to over 4 million, as of July 6.
The traffic to APKMirror mostly came through Organic Search Traffic and assessing from June 10 to July 7, 19.6 percent of desktop search traffic came from "Pokémon Go" search term. As a whole, 30.5 percent of all desktop traffic over the same period came from the "Pokémon" search term.
The massive interest in "Pokémon Go" has aided Nintendo Co's stock to surge more than 20%. And according to Bloomberg's statistics, Nintendo has even had their best one-day move since 1983.
What is more, "Pokémon Go" has a very high app retention rate, which is good news for both the developers and "Pokémon Go's" fraternity.
Watch the "Pokemon Go" trailer here:
