• Krispy Kreme sign

Krispy Kreme sign (Photo : Reuters)

A Krispy Kreme branch in the United Kingdom has apologized on its Facebook page for advertising "KKK Wednesdays." The advertisement was on a flier displayed inside the store. 

"KKK Wednesdays" referred to a fun program for its customers. Other events planned for the program included Funday Monday and Face Painting Thursday. 

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The acronym on the flyer was supposed to be a short version of Krispy Kreme Klub. But it's also an acronym for the white supremacist group in the U.S.

The Ku Klux Klan or KKK is an infamous American white supremacist organization that publically opposes issues such as immigration and interracial marriage. It also promotes the defense of whites' rights in a perceived race war against them. 

Krispy Kreme is an American donut company and coffeehouse chain based in Winston-Salem, North Carolina. The company was founded in 1937 and is most famous for its original glazed donuts.

The Hull branch of the international donut chain in Yorkshire had planned "KKK Wednesdays." The event was part of a group of after-school activities for kids.

A spokesperson from Krispy Kreme said it apologized for the "inappropriate name" of the customer promotion, according to The Telegraph. It mentioned its apology was absolute. 

According to the spokesperson, Krispy Kreme never wished to offend anyone. It has since withdrawn all material related to the promotion, and has launched an internal investigation, according to The Week.   

The US differs from the UK in its protection of free speech. The Ku Klux Klan is not classified as an official terrorist group if it cannot be proven that it has intentions to break the law.

A Krispy Kreme branch in the U.K has apologized on its Facebook page for advertising "KKK Wednesdays." The advertisement was on a flier that was displayed inside the store.