Chairman of NBC Entertainment Robert 'Bob' Greenblatt and actor David Duchovny attend Universal, NBC, Focus Features and E! Entertainment 2015 Golden Globe Awards After Party in Beverly Hills, California. (Photo : Getty Images / Jason Kempin)
During the Television Critics Association or TCA 2016 summer press tour presentation on Aug. 2, Tuesday, NBC Entertainment Chair Robert "Bob" Greenblatt discussed the network's performance ratings and other things. He pointed the network being at the top in three years. Joining him on stage was Entertainment President Jennifer Salke.
"NBC had defied a lot of the gloom and doom downward trends we've been seeing in network TV," Greenblatt said during the TCA 2016 press tour in Beverly Hills. "Without being impolitic, our three broadcast competitors are down double digits. Fox has unfortunately lost 43 percent of its audience."
The exec added that NBC is up 17 percent over the past six years. He likewise touched other issues, such as rebuilding comedy show "Superstore." Salke likewise expressed that though they may not be able to please everyone, they are doing something excellent that works for a large group of audience, Variety reported.
Meanwhile, "The Voice" will debut Miley Cyrus and Alicia Keys as the new coaches, and join regulars Adam Levine and Blake Shelton. Greenblatt hopes they can bring in young viewers to the singing competition. As for the male coaches, the chair sees them enjoying the show and loving their pay.
When a reporter asked Greenblatt if television was responsible for launching Donald Trump's pop culture, the exec pointed that it is the job of TV to create celebrity, citing "Bedtime for Bonzo" which helped former United States President Ronald Reagan become a national figure.
Salke admitted that the market is becoming more competitive for producers. She argued that the network's success positioned them to give the best as she believes there are still many people who love and believe in the network TV.
NBC could go into streaming more as its chair hinted, Los Angeles Times reported. It launched its comedy-centered streaming service SeeSo in January. The service is available for $3.99 monthly and can be used on laptops, tablets, Internet-connected TVs and mobile devices.
As for the over-the-top or OTT delivery of programming, the Comcast-owned network chairman said it has been talked about in NBC of what they will do in that space. OTT enables viewers to access content through the Internet, sans the subscription to a satellite service or traditional cable. However, the exec said he is not ready to discuss something definite about it for now.
Check out Greenblatt's comment about launching Trump below.
