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Seeing people, especially women or men with enviable bodies, parade around in underwear is the secret behind the financial success of fashion brands such as Victoria's Secret or Bench.

In Singapore, some enterprising women decided to up the underwear game not by designing new undergarments but by selling online used panties. The Star reported that soiled underwear sells online for up to S$80.

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The price goes higher if the panties were worn right or during sex. More than just engaging in online sales, the women auction the used undergarments to the highest bidder, and they deliver it personally, reported Nanyang Siang Pau.

To help the buyers select what used panties to buy, photos of the underwear as well as the women who own them – in compromising posts – are posted on social media sites. Buyers of the soiled panties are people who want to satisfy their fetishes for school girl underwear which are often sold within one week of posting.

A reporter from The New Paper pretended to be a buyer and contacted one of the sellers. She offered a soiled panty which she claimed she wore for 12 hours right after sex for S$80. However, when the journalist revealed his identity, the Singaporean seller immediately took down her website.

The sellers usually suggest a meet-up for an additional amount so she could personally deliver the soiled underwear. A down payment is also frequently asked, paid to a POSB savings account, with the balance to be settled in cash, reported New Paper.