digital marketing seo (Photo : pixabay)
In today's business world, most businesses need to be online in order to really thrive. With over 1.5 billion websites in existence, it's easy to see how yours can get lost in the abyss.
That is where Search engine optimisation (SEO) comes in - it is a technique used in order to ensure your website performs optimally. Here's a guide on how this can drive growth for your website, brought to you one of Dubai's leading digital marketing companies.
SEO by definition
According to HubSpot, SEO changes depending on "search algorithms that these companies [search engines] constantly change," which "works by optimising a website's pages, conducting keyword research, and earning inbound links. You can generally see results of SEO efforts once the webpage has been crawled and indexed by a search engine."
Dubai is home to many digital marketing companies. They succeed in part due to their dedication to and understanding of SEO. We at Nexa, for instance, have been applying this technique, continually evaluating and curating the content we produce in order to improve our rankings. Here are two current, real-world examples of how SEO is being used in Dubai:
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One way is to have a website available in multiple languages. This increases the value of your content and can make your content more visible in the markets you are translating for. Your business will then grow thanks to the increased accessibility, resulting in a bigger audience and more conversions. For us in Dubai, we recommend having your website available in Arabic too, as this will positively expand your business's mark in the Middle East and improve your ranking in SERPs. With an SEO strategy in place, you can incorporate keywords and links to ensure your website is functioning optimally.
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When preparing for the impacts of the recession, SEO can prove to be a highly effective means of marketing in the long term. This is because the results of optimisation can be felt long after the content is published, meaning your business can maintain its website traffic, even during times when advertising spend has been reduced. Optimising your content does, of course, require investment, but by including these techniques as part of your processes when creating and sharing content, you are marketing in a very cost-effective way in the long term.
How does search drive growth?
SEO enhances your digital marketing efforts and the reward of implementing this technique is online growth. It allows your content to be found organically through online searches, meaning that online traffic gets directed to your content. Ranking higher means you'll have greater exposure - more chances to get clicks. When you get more people to your site, you are growing your website traffic and therefore have a greater audience to engage and persuade with your content.
SEO is a crucial aspect of digital marketing. With more and more online searches and shopping occurring, it is imperative to optimise your site and any content you publish. Here is an overview of the ways to do so:
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Website design: your site needs to be user friendly, well structured and responsive.
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Links: Having a series of links connected to your site from both internal and external sources.
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Content: Creating original content that matches keywords, is easy to understand and follows the ideal structures.
When you get this mix correct, the search engines will accurately be able to find your content and you'll be able to draw in more viewers, leads and sales. Keep in mind, the guidelines for SEO practices are always geared towards providing the viewer with optimal user experience. The search engines are attempting to present the searchers with the most relevant content, which is ultimately your goal as well. Additionally, this one cannot simply optimise everything at once. It is an ongoing practice and one that needs to be applied continually.
What does this all mean? It means that you don't need to spend on advertising in order to be seen by your desired audience. Marketers need to ensure that once their content is seen by the viewer, they have employed all of the other necessary tactics in order to encourage further interactions. For instance, having lead forms available and the kind of content piques their interest and inspires them to stay on your site and explore more of your brand.
In conclusion...
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SEO helps your content to rank higher on search engines. This increases your views and therefore helps your business to grow.
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Digital marketing agencies in Dubai make use of SEO techniques to assist their clients in increasing their organic search rankings.
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SEO provides businesses with many benefits that result in long term business growth.
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This technique requires you to ensure you are catering to your desired audience by accurately answering their questions, providing optimal user experiences and laying out quality content effectively.
