SHINee’s Key Successfully Debuts First Solo Mini Album ‘BAD LOVE’, Tops iTunes Charts in 32 Countries (Photo : Sparking/CC by 4.0 (https://creativecommons.org/licenses/by/4.0/deed.en))
Key, a member of the South Korean K-pop boy group SHINee, released his first solo mini-album "BAD LOVE" that topped the iTunes Top Albums charts by 6 pm KST on September 27.
The album has reportedly placed on top in 32 different countries, including Vietnam, Turkey, Bolivia, Thailand, Indonesia, Taiwan, Sri Lanka, Singapore, Hong Kong, Saudi Arabia, Russia, Poland, Philippines, Peru, New Zealand, Nigeria, Mongolia, Mexico, Malaysia, Macau, Lithuania, Ireland, India, Japan, Finland, Colombia, Chile, Argentina, Brazil, United Arab Emirates, Canada, and the United States.
The album also had the No. 1 ranking on music streaming site VIBE, topped Japanese music chart Recochoku, and took the top position on QQ Music's digital album sales chart in China. "BAD LOVE" comprises six tracks, including the eponymous title track. The other songs are "Saturday Night", "Eighteen (End Of My World)", "Yellow Tape", "Helium", and "Hate that" (Feat. Taeyeon).
The album is available on various music platforms, including iTunes, QQ Music, Genie, Melon, Flo, Spotify, and Apple Music.
The music video for "BAD LOVE" is retro-inspired, with Key paying homage to retrofuturism through its colorful and fashion sets. The visuals include high-energy choreography mixed with scenes that show the singer traveling in a UFO through space.
Key, whose real name is Kim Ki-bum, was deeply involved in the styling and conceptualization of the music video, showcasing his individualistic personality. The lyrics of the song translates to being madly in love with a person who is not good for you, however, their love is addicting and overwhelming.
Earlier this week, Key hosted his first online solo concert "Beyond LIVE - KEY: GROKS IN THE KEYLAND' via the Beyond LIVE channel. It was the entertainer's first solo concert in over two years and seventh months, since his 2019 "KEY LAND- KEY" concert".
Meanwhile, the K-pop group SHINee made a long-awaited comeback with the album "Don't Call Me", earlier this year. Later, the band released a repackaged edition of the album called "Atlantis", featuring three new tracks.
Key debuted as a member of SHINee in 2008. The K-pop group went on to become one of South Korea's best-selling artists. Key is not only a singer and rapper but has also made his mark as a fashion designer and actor.
The multi-faceted artist made his soloist debut in November 2018 with the digital single "Forever Yours". Later that month, Key released his first studio album "Face".
