BTS And UNICEF Raise $3.6 Million With Global Campaign ‘LOVE MYSELF’, Celebrate Four Successful Years

BTS and UNICEF's global campaign "LOVE MYSELF" has raised $3.6 million and generated five million tweets with more than 50 million engagements, via comments, replies, and retweets, since its inception in 2017. 

The campaign is geared toward helping end violence and neglect and promoting self-esteem globally. It has been successful in reaching almost every nation in the world with positive messages of self-care and self-love.

UNICEF released the numbers, denoting the campaign's success, according to a new analysis in a flagship report "The State of the World's Children 2021", launched on October 5. 

Now, the K-pop superstars, record label BIGHIT MUSIC, and UNICEF are marking the groundbreaking success of the campaign this week. 

BTS stated that they had started "LOVE MYSELF" as a means to reach young people for helping to improve their lives and rights. During the campaign process, the K-pop band members also strove to follow the campaign principles and consequently grew as a team and individuals. 

The Bangtan Boys added, "We hope that many people felt how the love received from others can become the power that allows them to love themselves."

BTS, a South-Korean band, who a whopping 33.9 million followers on Twitter, along with its record label BIGHIT Music, collaborated with UNICEF in autumn 2017 with a combined aim to help end bullying, abuse, and violence and promote well-being and self-esteem among young people and children worldwide.

During the collaboration, BTS has generated US$3.6 million for UNICEF's work to end violence, addressed world leaders and heads of state at the 76th Annual United Nations General Assembly in New York City, and also launched an exclusive music video for supporting UNICEF's campaign to promote kindness and love. 

BTS concert venues all over the world also have had dedicated booths to provide information on how people can protect themselves and each other from bullying and violence.

UNICEF Executive Director Henrietta Fore thanked the band for all the work they had done, for leading the significant campaign, and for the support to the UN organization for the last four years. Fore also added that BTS helped ignite a positive message in a groundbreaking way with its ARMY, which is the name of the band;'s fan club. 

Earlier in 2021, BTS and BIGHIT music renewed their commitment to the campaign and pledged over $1 million to UNICEF, and also promised a portion of the album sales of "LOVE YOURSELF" and proceeds from the "LOVE YOURSELF" merchandise sale.